Saturday, January 05, 2008

Mhk '08 Logo released

    The 2008 design and development campaign at ae Labs kickstarted with the creation  and release of the new logo for mhk, for 2008. Its kind of a tradition to have a separate logo for each year starting from 2002!

    This year's logo is a slight modification of last years, but what the heck as 
long as it looks good, who cares! This one sports a merged M and H followed by a K resembling a calligraphic stroke. To make it interesting, the K is given a slight Orangish tint. Theres
a light '08 below the stroke. In the emphasised version the whole logo elements are given an inner bevel and a drop shadow. At times you may find view finder lines at the edges of the logo. 

    There may some twaking to the logo, but the basic design is set to remain the same. There are some thought streams that imply to scrap the 
change in logo every year and go with this one permanently (Thats how good this logo looks compared to previous versions!)

   So presenting the basic logo for mhk'08 ...




2 comments:

Angelo said...

Very cool logo! Was this done using some vector graphics tool or did you use photoshop for the effect?

Midhun Harikumar said...

Thank you firemagus.

I had the basic logo done on paper with pencil, got it digitised using a digital camera. Then it was vectorised using Flash. Then about some time perfecting it and adding the stroke. Thats the basic logo. Then exported into fireworks for adding Bevel and Drop Shadow.